Services 06 · Branding
Branding for business
In short
Logo, colour, typography and rules: a system every screen, post, sign and package is built from, not a single file.
What it is
An identity, and what is built from it.
Libra Intelligence builds visual identities from zero or renews existing ones: a name when needed, a logo, colour and typography, and then everything built from them, packaging, signage, decks and reports. The rules are documented in a brand book, so any designer, supplier or AI tool can work to them. The same studio also produces the imagery, the website and the content, so the brand looks the same everywhere.
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What is included
Visual identity
Logo, monogram, colour and typography, in versions for every size and every background. Try it in the example ↗
Branding from zero
Name, strategy and identity for a new brand, from the logo to the product’s screens. Try it in the example ↗
Brand book
The rules in one document: how each element is used, and how every application looks. Try it in the example ↗
Packaging & signage
Packaging, labels, stationery and signage, designed as one system. Try it in the example ↗
Decks & documents
An investor or sales deck, and an annual report as a digital edition and a PDF. Try it in the example ↗
A design system for the product
The tokens and components of an app or a website, with usage rules, so every new screen is built from the same parts. Try it in the example ↗
Why this way
A logo handed over as one file does not hold for long: every supplier reads it differently, and the website, the packaging and the posts look like three different businesses.
Libra branding is delivered as a system with rules, and the same studio applies it to the website, the content and the packaging. The brand looks the same everywhere.
How it works
01 · Discovery
Who the business is, who the audience and the competitors are, and what must be clear at a glance.
02 · Direction
A first direction shown on real applications: a card, a package, a screen. You approve it before everything is developed.
03 · Development
The logo, colour, typography and every application agreed in the proposal.
04 · Delivery
A brand book and every file in every format. The identity is yours.
Questions
What do we get at the end?
The logo in every version, a colour palette, typefaces, a brand book, and the applications agreed in the proposal, such as packaging, signage or a deck. All the files are yours.
Can an existing brand be refreshed without starting over?
Yes. We keep what works, refine the logo and build a system of rules around it.
Can we get a name for the business too?
Yes, as part of branding from zero. The name is chosen together with the identity, so the two work together.
Does branding include a website?
Not necessarily. You can order branding alone, or branding and a website together, from one hand.
How much does branding cost?
It depends on scope: an identity alone, or an identity with packaging, signage and decks. Send a brief and you get a proposal by email with the price and date written in advance.
Getting started
Send a short brief about the business: three required questions, the rest only if you like. We reply by email with a direction, a written price and a date. The package structure is on the packages page.
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More from the studio
- AI models & product imagery: A dedicated AI model, Visual campaigns, Product imagery, Video & reels, Catalogues & lookbooks
- Websites for business: Business website, Landing page, Online store, Identity & branding
- Apps & business systems: Apps, Booking & admin panel, Internal systems, Integrations
- Business automation & AI agents: Business automation, AI agents & bots, AI phone agents, AI consulting & rollout
- 3D & visualisation: Exterior & interior renders, 3D residences, Visualisation film, 3D model on the website, Product configurator
By industry
Examples
All examples→
Concepts we built to show the level. The businesses are fictional.