Investor presentation
ALBA Residences seen from Rothschild Boulevard, a white tower with curved balconies

Alba Development Ltd.

Confidential · For discussion

ALBA

Forty-two residences on Rothschild Boulevard, Tel Aviv

Investor and sales presentation

September 2026

Visualisation

Contents

In this presentation

  1. 01The site04
  2. 02The idea05
  3. 03Architecture06
  4. 04The building in numbers07
  5. 05Residences08
  6. 06Amenities13
  7. 07The team14
  8. 08Market context15
  9. 09Pricing framework16
  10. 10Sales plan and timeline17
  11. 11Marketing19
  12. 12Investment summary20

Summary

Forty-two residences on the boulevard.

An eighteen-storey tower in the White City, set back behind the ficus trees of Rothschild Boulevard. Two to five bedrooms, two penthouses and a pool on the roof. Construction starts at the end of 2026; residents move in during 2028.

Floors
18
Residences
42
Interior area, m²
6,592
Delivery
2028
The white facade of ALBA with its curved balconies

01The site

Rothschild Boulevard

In the White City, the UNESCO World Heritage Site of Tel Aviv, between Habima Square and Neve Tzedek.

  1. 1Habima Square5 min
  2. 2Neve Tzedek11 min
  3. 3Carmel Market13 min
  4. 4Sea promenade16 min
  5. 5Dizengoff Square18 min

Approximate walking times. Map not to scale.

Map of the area around ALBA with five places and their walking times, listed alongside MEDITERRANEAN SEA ROTHSCHILD BLVD. 1 2 3 4 5 ALBA
View west to the sea from an upper-floor terrace at dusk

02The idea

A house of the White City, raised eighteen floors.

The lines come from the houses around it: curved balconies, long bands of glass, a building lifted on columns over a garden. We kept the language and gave it height, so that every residence looks over the boulevard or the sea.

View west from the 16th floor. Visualisation.

03Architecture

Render, glass and limestone

01

Facade

White lime render over a base of grey limestone, set back from the boulevard behind the existing row of ficus trees.

02

Balconies

Every residence has a curved terrace. The slabs run the width of the facade and turn the corner in a single radius.

03

Pilotis

The tower stands on columns six metres high. Beneath it the ground floor is a garden, with the lobby behind glass at its centre.

04The building in numbers

The building in numbers

Eighteen floors of residences above a garden, with a pool on the roof. The areas below are the sum of the residence mix on the next slide.

18
Floors above the garden
42
Residences
6,592
m² of interior area
1,352
m² of private terraces
6
Metres of pilotis over the garden
25
Metre pool on the roof
4
Residence types
2028
Delivery

05Residences

Residence mix

Four types, from 118 m² to 310 m². Three in four residences have two or three bedrooms; the larger ones take the upper floors.

05Residences

Stacking plan

Three residences a floor at the bottom, two at the top. Residences grow as the building rises; the two penthouses share floors 17 and 18.

  • 2 Bedrooms17
  • 3 Bedrooms14
  • 4 Bedrooms9
  • Penthouse2

05Residences

Typical residences

Two bedroom residence, indicative planBEDROOM 2BATHHALLENTRYKITCHENBEDROOM 1LIVING / DININGTERRACEN

2 Bedrooms

Interior
118 m²
Terrace
22 m²
Bathrooms
2
Floors
2–9
Three bedroom residence, indicative planBEDROOM 3BEDROOM 2BATH 2BATH 3HALLENTRYKITCHENLIVING / DININGBEDROOM 1BATH 1TERRACEN

3 Bedrooms

Interior
156 m²
Terrace
28 m²
Bathrooms
3
Floors
3–14

Indicative plans, not to scale.

05Residences

Four bedrooms and penthouses

Four bedroom residence, indicative planBEDROOM 4BEDROOM 3BATH 3WCHALLENTRYKITCHENLIVING / DININGBEDROOM 2BATH 2BATH 1BEDROOM 1TERRACEN

4 Bedrooms

Interior
198 m²
Terrace
34 m²
Bathrooms
3 + guest
Floors
10–16
Penthouse, upper level, indicative planBEDROOM 1BATH 1DRESSHALLENTRYKITCHENLIVING / DININGLIBRARYBEDROOM 2POOLTERRACEN

Penthouse, upper level

Interior
310 m²
Terraces
140 m²
Bedrooms
5, on two floors
Floors
17–18

Indicative plans, not to scale.

Penthouse living room with its terrace and private pool

05Residences

Interiors

By Studio Mira Lenz: white lime plaster, pale oak floors, grey stone in the kitchens and bathrooms. Floor-to-ceiling glass on every terrace.

Penthouse living room, floor 18. Visualisation.

06Amenities

Amenities

Shared by forty-two households, run by a staff on site day and night.

  • Rooftop pool

    A 25-metre pool on the roof, with a sun deck and an outdoor shower.

  • Garden lobby

    A double-height lobby in a garden of olive and ficus trees, beneath the pilotis.

  • Spa

    Hammam, sauna, two treatment rooms and a gym, lit by a sunken garden.

  • Concierge

    Staffed 24 hours. Deliveries, housekeeping, valet parking and car charging.

07The team

The team

Developer
Alba Development Ltd.
Owner of the site. Finance, construction management and sales.
Architect
Adar Weiss Architects
The building, the facade and the common areas.
Interiors
Studio Mira Lenz
The residences, the lobby and the spa.
Landscape
Orly Ben-Ami Landscape
The garden beneath the pilotis and the roof terrace.

08Market context

Prime residential, Tel Aviv

Illustrative data for this concept

+52%
Prime new-build index, 2016–2026
+36%
Tel Aviv average, same period
11
Comparable new schemes within one kilometre since 2020

Index, 2016 = 100. The figures on this slide are illustrative, drawn for this concept; they are not market research and not a forecast.

09Pricing framework

Pricing framework

Illustrative data for this concept

Prices are set as an index per square metre. The base, 100, is a two-bedroom residence on the second floor; each factor adds to it.

Height
+1.8 per floor
Sea view, floor 10 and above
+4
Corner aspect
+3
Terrace over 30 m²
+2
Penthouses
165

10Sales plan and timeline

Four releases

Illustrative data for this concept

  1. Release 1 · Q1 2027

    10

    Registered buyers

    Index 100

  2. Release 2 · Q2 2027

    16

    Public launch

    Index 104

  3. Release 3 · Q4 2027

    14

    During construction

    Index 109

  4. Release 4 · Q3 2028

    2

    Penthouses

    Index 116

10Sales plan and timeline

Timeline

From the building permit at the end of 2026 to the keys at the end of 2028.

11Marketing

Marketing plan

Five channels, one identity. Every channel leads to the same place: a visit to the sales gallery.

  1. 01

    Hoarding

    The site fence on the boulevard, from the first day of works.

  2. 02

    Sales gallery

    On Rothschild, by appointment. The model, the materials, the film.

  3. 03

    Website

    Residences, availability floor by floor, and registration.

  4. 04

    Campaign

    Print, film and social, in three waves around the releases.

  5. 05

    Agents network

    Selected agents in Israel and abroad, with a kit and fixed terms.

12Investment summary

Investment summary

Illustrative data for this concept

Gross development value, indexed to 100

Sellable interior area
6,592 m²
Private terraces
1,352 m²
Presales before financial close
25%
Capital structure
Equity 25 · Senior debt 50 · Buyer payments 25
Development margin on value
16%
Programme
Q4 2026 – Q4 2028
ALBA Residences

Sales gallery

Rothschild Boulevard, Tel Aviv. By appointment.

Email
sales@alba-residences.co.il

A concept by Libra Intelligence. ALBA Residences, its team and all figures in this presentation are fictional.

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