Watches · DIAMOND WATCHES
DIAMOND WATCHES
The big question
How do you shoot a diamond-set watch without a single shoot day?
The goal
One language of light for every frame, from the dial to the box.
A product series for diamond watches: a black studio for the angles, macro on the dial, volcanic stone beneath the metal, and the box as it opens. The same language of light in every frame, without a single shoot day.
Want something like this→Black studio
One background, a different angle each time. The black leaves the diamonds alone in the frame, with no reflections competing with them.
Macro on the dial
Close enough to see the cut of every stone. This is the frame that sells the watch, so it was built first.
