Restaurants · BOSS BURGER
BOSS BURGER
The big question
How do you make a burger look like a fashion campaign?
The goal
A burger on a magazine cover.
A campaign for BOSS BURGER in the language of fashion: sunglasses, red lipstick and a deep red backdrop, and a salon with a chandelier and champagne. Beside them, dishes on black slate, so every burger looks part of the same world.
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Red, black, gold
A deep red backdrop, black glasses and a golden bun with the logo branded in. Three colours that return in every frame, and they are what turn a series into a campaign.
The dish as hero
On black slate, in a single side light: the egg, the sauces and the pickles arranged like jewellery around the burger.
