Mattresses · SUEÑO
SUEÑO
The big question
How do you shoot a whole bedroom without an apartment, models or a photographer?
The goal
A whole bedroom, in the same light and the same world.
A lifestyle collection and editing for the mattress brand Sueño. A series of frames in one language, with the same lighting and the same world, for digital and for print.
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One world
Every frame in the series shares the same morning light and the same materials, so the collection reads as a brand and not as a set of pictures.

For digital and print
The frames were built at resolutions and crops that work both in the feed and in a printed catalogue.