Hair · HER BOSS
HER BOSS
The big question
How do you show a before and after without it looking like an ad?
The goal
One daylight, and hair that speaks for the product.
A campaign for the HER BOSS keratin and collagen straightening treatment: the bottle, the iron, and the hair after the treatment. One daylight across the whole series, in stills and in video, from the salon to the lab.
Want something like this→
The hair speaks
Long, smooth, glossy hair pouring onto the floor. The bottle beside it, small and sure of itself. That is how you sell a straightening treatment without writing a word.
From salon to lab
The same character in the salon, at the mirror and in the lab. The same light and the same hair, so every frame feels like the same brand.
