Drinks · NUDA TEQUILA
NUDA TEQUILA
The big question
How do you take one bottle and build twenty-nine worlds around it?
The goal
The bottle is the lead character, not a product on a shelf.
A bold campaign for NUDA Tequila, where the sculpted cobalt bottle is the lead character. We built a series of environments, from agave fields at golden hour to ornate bathrooms with gilded taps, each one celebrating the bottle as a sculptural object.
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A sculptural object
The bottle is shot like a sculpture: side light, plenty of air around it, and never on a shelf.
A series of environments
Every environment was built around the cobalt of the glass, so the colour of the bottle stays the first thing the eye meets.
