ALBA · Visualisation · Concept by Libra Intelligence

ALBA at blue hour on Rothschild Boulevard: a white tower with curved balconies and lit windows

Architectural visualisation

Eighteen floors on Rothschild Boulevard, Tel Aviv, shown before construction: renders, a film and 360° tours.

The brief

A building buyers can walk through before it exists

ALBA is a fictional residential tower in the White City of Tel Aviv. Every image, film shot and tour on this page was produced from drawings, for a sales launch that starts before the site is cleared.

Concept project. All images are renders.

What’s included

01Exterior & interior renders
02Films
03360° tours
04Interactive 3D
05Floor plans
06Sales-gallery screens

Walk through the residences in 3D

01 Exterior renders

The tower in its street

Aerial view of ALBA above the white rooftops of the White City, with the sea on the horizon — Aerial, golden hour. The White City towards the sea.50 mm · 90 m

Street-level view of the white pilotis and the garden lobby with a reflecting pool — Street level. Pilotis over the garden lobby.28 mm

ALBA at night with light lines under every curved balcony — Night. Linear light under every balcony.24 mm tilt-shift

02 Day and night

One camera, two hours

The same view rendered at noon and at night. Drag the line to compare.

Day Night

03 Interior renders

Inside the residences

Penthouse living room at night behind a curved wall of glass, the city lit below — Penthouse, 18th floor. Living room at night.24 mm

Bathroom in honed grey limestone with a freestanding stone bath — Master bathroom. Honed grey limestone.35 mm

Kitchen by day with a grey marble island and a black fluted glass wall — Kitchen by day. Grey marble, fluted glass.28 mm

Living room by day with sheer curtains and the sea beyond the balcony — Living room by day. The sea from the balcony.28 mm

Rooftop pool at dusk under a white pergola, the city and sea beyond — Roof. Pool and pergola at dusk.24 mm

04 360° tours

Stand in the rooms

18Penthouse

Drag to look around

Equirectangular panoramas, 6144 × 3072. The hotspots move between rooms; the diagram shows the level and the direction of view.

Walk through the residences in 3D

05 Film

ALBA in 32 seconds

0:00Dolly through the pilotis into the garden lobby
0:03Kitchen in the morning light
0:07Curtains in the sea breeze, penthouse by day
0:10Grey limestone bathroom
0:14Drone orbit over the White City, golden hour
0:17Rooftop pool at dusk, towards the sea
0:22Penthouse at night, the city below
0:26Closing wide on the boulevard, blue hour

1080p · 24 fps · no sound. Each shot starts from an approved render, so the building stays the same from shot to shot.

06 Interactive 3D

The tower, floor by floor

On the ALBA sales site the tower is a 3D model. Turn it, pick a floor, and see which residences are still available.

Open the 3D tower