Example · Motion design
Motion reels
Motion design written as code and cut to the beat: our own reel in black and white, and one reel for each brand in its own identity. Every reel exists in every format it needs, from one source.
How a reel is made
- 01
Music first
An original track, analysed for its beats, drops and silences. Every cut is placed on that map.
- 02
The brand's own language
Colour, type, marks, screens and pictures come from the brand and its real work, never from a house template.
- 03
Written in code
Type, interfaces, 3D points and crops are animated in code, so a change is an edit, not a re-shoot.
- 04
Every format, every language
16:9, 9:16 and 1:1 from one source, with right-to-left Hebrew set by hand, and every frame checked.