Case study · Product design · Névé, Tel Aviv
Névé is an aesthetic clinic in Tel Aviv. Clients booked by phone and WhatsApp, rarely knew which treatment to ask for, and saw the price only at the end. We designed an app that answers those three things before anyone has to call.
Névé is a fictional clinic. Research numbers on this page are illustrative.
01
Booking depended on the phone line being free. Outside clinic hours, it did not happen at all.
The brief
A client should be able to choose a treatment, see its full price, and book a time without talking to anyone. The studio should see the booking the moment it is made.
02
14
interviews: 11 clients and 3 people from the front desk
3
months of booking messages, read and coded by reason
6
booking apps reviewed, from clinics to restaurants
Illustrative research summary. Névé is a fictional clinic.
A
Clients described what they wanted to change: texture, lines, pigmentation. The treatment names came second.
So each treatment shows duration and price in the list, and a consultation is always the first option.
B
In the messages, the most common first question was about cost. Many threads ended there.
So the price is on every row, and the deposit is shown before the confirm button, not after it.
C
Messages peaked after 21:00, when the desk was closed.
So a booking needs no human step, and the studio console receives it live.
D
People on a five-session course could not say which session was next or when.
So the plan is its own tab, with each step, its date, and a button to book the next one.
03
The booking before and after. Before, a booking needed the client and the desk to be available at the same time. After, it needs the client only.
04
Four key screens, from the first wireframes to the shipped design. Drag the handle to compare.
The wireframe led with promotions. Testing moved the next appointment to the top, with the time set large, and put the plan second.
Duration and price sit under each name, so clients compare before they tap. The list is ordered from consultation to the most involved treatment.
A horizontal strip of days keeps the times on the same screen. Times are grouped into morning, afternoon and evening; fully booked days are dimmed, not hidden.
The review shows the appointment, the full price, the balance at the clinic and the deposit due now. The button repeats the amount.
05
Two rounds of moderated tests on the prototype, eight participants each, with the same task: book a microneedling session for next week.
5 / 8
completed the task in round one
8 / 8
completed it in round two
3
changes made between rounds
Illustrative figures.
F1High severity
Days were a vertical list. After choosing a day, three of eight participants did not scroll to see the times and thought the day was full.
Change Days became a horizontal strip, so the times appear on the same screen.
F2High severity
The first review screen showed the treatment price only. The deposit appeared in the payment sheet, and two participants backed out there.
Change The review lists price, balance and the deposit due now, and the button repeats the amount.
F3Medium severity
Participants did not know how to choose between names. Some picked the first one; some left to ask.
Change Each name shows a role and the next free time. When only one person offers a treatment, the step is skipped.
06
A small set of components carries the whole app. White, greys and black; one radius family; the time and the price are always the largest text on screen.
Balance at the clinic$300
Deposit due now$50
Consultation & Assessment
Microneedling · Session 1
Chemical Peel
Microneedling · Session 2
07
08
The clickable prototype runs the full booking, and the studio console next to it receives each booking as it is confirmed.
Open the clickable prototype