/* Hôtel Marée · Facing the Sea — campaign case study (Libra Intelligence demo) */
:root{
  --ink:#0a0a0a; --ink-2:#3b3b3b; --mute:#6e6e6e; --faint:#9a9a9a;
  --line:#e2e2e2; --line-2:#d0d0d0; --soft:#f3f3f3; --paper:#fff;
  --serif:"Newsreader","Times New Roman",serif;
  --sans:"Inter",-apple-system,BlinkMacSystemFont,"Segoe UI",Arial,sans-serif;
  --ui:-apple-system,BlinkMacSystemFont,"SF Pro Text","Helvetica Neue",Arial,"Heebo",sans-serif;
  --gutter:clamp(16px,4vw,48px);
  --ease:cubic-bezier(.22,.61,.36,1);
  --ease-out:cubic-bezier(.16,1,.3,1);
}
html[lang=he]{ --serif:"Frank Ruhl Libre","Times New Roman",serif; --sans:"Heebo",Arial,sans-serif; --ui:-apple-system,BlinkMacSystemFont,"Heebo",Arial,sans-serif; }
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;text-size-adjust:100%}
html:not(.motion){scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:16px;line-height:1.55;-webkit-font-smoothing:antialiased;overflow-x:clip}
img,video,svg{display:block;max-width:100%}
img{height:auto}
button{font:inherit;color:inherit;background:none;border:0;padding:0;cursor:pointer}
a{color:inherit}
h1,h2,h3,p,dl,dd,ol,ul,figure{margin:0}
ol,ul{padding:0;list-style:none}
.visually-hidden{position:absolute!important;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.skip{position:absolute;inset-inline-start:12px;top:-60px;z-index:100;background:var(--ink);color:#fff;padding:10px 14px;border-radius:8px;text-decoration:none;font-size:14px}
.skip:focus{top:12px}
:focus-visible{outline:2px solid var(--ink);outline-offset:3px}
.wrap{width:100%;max-width:1360px;margin-inline:auto;padding-inline:var(--gutter)}
.av{border-radius:50%;flex:none;width:32px;height:32px}

/* ---------- bar ---------- */
.bar{position:fixed;inset-inline:0;top:0;z-index:50;transition:background .4s var(--ease),border-color .4s var(--ease)}
.bar__in{display:flex;align-items:center;gap:24px;height:60px;max-width:1360px;margin-inline:auto;padding-inline:var(--gutter)}
.bar.is-scrolled{background:rgba(255,255,255,.86);-webkit-backdrop-filter:blur(14px);backdrop-filter:blur(14px);box-shadow:0 1px 0 var(--line)}
.bar__brand{display:flex;gap:8px;align-items:center;font-size:13px;font-weight:500;white-space:nowrap}
.bar__brand span:last-child{color:var(--mute);font-weight:400}
.bar__sep{color:var(--line-2)}
.bar__nav{display:flex;gap:26px;margin-inline:auto;font-size:13px}
.bar__nav a{text-decoration:none;color:var(--ink-2);transition:color .25s}
.bar__nav a:hover,.bar__nav a.is-on{color:var(--ink)}
.bar__nav a.is-on{text-decoration:underline;text-underline-offset:6px;text-decoration-thickness:1px}
.lang{display:flex;border:1px solid var(--line-2);border-radius:999px;padding:3px;margin-inline-start:auto;background:rgba(255,255,255,.7)}
.bar__nav + .lang{margin-inline-start:0}
.lang button{min-width:40px;height:30px;border-radius:999px;font-size:12px;font-weight:600;letter-spacing:.02em;color:var(--mute);transition:background .3s var(--ease),color .3s}
.lang button[aria-pressed=true]{background:var(--ink);color:#fff}
@media (max-width:960px){ .bar__nav{display:none} }

/* ---------- type ---------- */
.kicker{font-size:13px;color:var(--mute);letter-spacing:.01em}
.label{display:flex;gap:14px;align-items:baseline;font-size:13px;font-weight:500;color:var(--ink)}
.label .num{font-variant-numeric:tabular-nums;color:var(--faint)}
.h2{font-family:var(--serif);font-weight:300;font-size:clamp(32px,4.4vw,60px);line-height:1.06;letter-spacing:-.02em;max-width:18ch}
html[lang=he] .h2{letter-spacing:0;line-height:1.15}
.h3{font-family:var(--serif);font-weight:400;font-size:clamp(24px,2.3vw,32px);line-height:1.15;letter-spacing:-.01em}
.sub{margin-top:22px;max-width:52ch;color:var(--ink-2);font-size:17px}
.grid2{display:grid;grid-template-columns:minmax(160px,1fr) 3fr;gap:24px 40px;align-items:start}
@media (max-width:760px){ .grid2{grid-template-columns:1fr} }
.chapter{padding-block:clamp(96px,12vw,176px) 0}

/* ---------- hero ---------- */
.hero{padding-top:clamp(108px,14vw,168px)}
.hero__title{font-family:var(--serif);font-weight:300;font-size:clamp(64px,13.5vw,228px);line-height:.9;letter-spacing:-.045em;margin:18px 0 26px;margin-inline-start:-.05em}
html[lang=he] .hero__title{letter-spacing:-.01em;line-height:1;margin-inline-start:0}
.hero__title .line{display:block;overflow:hidden;padding:.14em 0 .2em;margin:-.14em 0 -.2em}
.hero__title .line>span{display:inline-block}
.hero__lead{font-size:clamp(18px,1.7vw,22px);line-height:1.45;max-width:40ch;color:var(--ink-2)}
.hero__visual{margin-top:clamp(40px,6vw,72px)}
.hero__frame{position:relative;overflow:hidden;height:min(100svh,56.25vw);min-height:420px}
.hero__frame img{width:100%;height:100%;object-fit:cover;object-position:62% 50%}
@media (max-width:640px){ .hero__frame{height:auto;aspect-ratio:4/5;min-height:0} .hero__frame img{object-position:78% 50%} }
.meta{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;padding-block:28px 0;border-top:0}
.meta div{padding-top:16px;border-top:1px solid var(--ink)}
.meta dt{font-size:12px;color:var(--mute);margin-bottom:6px}
.meta dd{font-size:15px;line-height:1.45}
@media (max-width:860px){ .meta{grid-template-columns:1fr 1fr} }

/* ---------- idea ---------- */
.statement{font-family:var(--serif);font-weight:300;font-size:clamp(30px,3.9vw,56px);line-height:1.12;letter-spacing:-.02em;max-width:24ch}
html[lang=he] .statement{letter-spacing:0;line-height:1.22}
.points{display:grid;grid-template-columns:repeat(3,1fr);gap:32px;margin-top:clamp(48px,6vw,88px);counter-reset:pt}
.points li{border-top:1px solid var(--ink);padding-top:18px;counter-increment:pt}
.points h3{font-size:15px;font-weight:600;margin-bottom:8px}
.points h3::before{content:counter(pt,decimal-leading-zero);color:var(--faint);font-weight:400;margin-inline-end:10px;font-variant-numeric:tabular-nums}
.points p{color:var(--ink-2);font-size:15.5px}
@media (max-width:760px){ .points{grid-template-columns:1fr;gap:24px} }

/* ---------- gallery ---------- */
.gallery{margin-top:clamp(48px,6vw,80px);display:flex;flex-direction:column;gap:clamp(12px,1.6vw,20px)}
.row{display:flex;gap:clamp(12px,1.6vw,20px)}
.shot{flex:1 1 0;min-width:0}
.shot[data-ar="0.8"]{flex-grow:.8}.shot[data-ar="1"]{flex-grow:1}.shot[data-ar="1.79"]{flex-grow:1.79}.shot[data-ar="1.5"]{flex-grow:1.5}
.shot__img{overflow:hidden;background:var(--soft)}
.shot[data-ar="0.8"] .shot__img{aspect-ratio:4/5}.shot[data-ar="1"] .shot__img{aspect-ratio:1}.shot[data-ar="1.79"] .shot__img{aspect-ratio:1.79}.shot[data-ar="1.5"] .shot__img{aspect-ratio:1.5}
.shot__img img{width:100%;height:100%;object-fit:cover;transition:transform 1.2s var(--ease-out)}
.shot:hover .shot__img img{transform:scale(1.025)}
.shot figcaption{display:flex;gap:12px;font-size:12.5px;color:var(--mute);padding-top:10px}
.shot figcaption span:first-child{color:var(--ink);font-variant-numeric:tabular-nums}
@media (max-width:640px){ .row{flex-direction:column} .shot{flex:none!important} }

/* ---------- film ---------- */
.film{margin-top:clamp(96px,11vw,160px);background:var(--ink);color:#fff;padding-block:clamp(64px,8vw,120px)}
.film__head{display:flex;justify-content:space-between;align-items:end;gap:24px 60px;flex-wrap:wrap;margin-bottom:clamp(28px,3.5vw,44px)}
.film__meta{max-width:52ch;color:#b8b8b8;font-size:15px}
.player{position:relative;aspect-ratio:16/9;background:#000;overflow:hidden}
.player video{width:100%;height:100%;object-fit:cover}
.player__play{position:absolute;inset:0;display:grid;place-items:center;transition:opacity .4s var(--ease)}
.player__play svg{width:88px;height:88px;padding:28px 26px 28px 30px;border-radius:50%;background:rgba(255,255,255,.92);fill:var(--ink);transition:transform .45s var(--ease-out)}
.player__play:hover svg{transform:scale(1.06)}
.player.is-playing .player__play{opacity:0}
.player.is-playing:hover .player__play{opacity:.001}
.player__bar{position:absolute;inset-inline:0;bottom:0;height:3px;background:rgba(255,255,255,.2)}
.player__bar span{display:block;height:100%;width:0;background:#fff}
@media (max-width:640px){ .player__play svg{width:64px;height:64px;padding:20px 18px 20px 22px} .player{margin-inline:calc(var(--gutter)*-1)} }

/* ---------- ads ---------- */
.tabs{display:flex;gap:6px;margin-top:clamp(40px,5vw,64px);padding:5px;border:1px solid var(--line);border-radius:999px;width:max-content;max-width:100%;overflow-x:auto;scrollbar-width:none;-webkit-overflow-scrolling:touch}
.tabs::-webkit-scrollbar{display:none}
.tabs [role=tab]{flex:none;height:40px;padding-inline:18px;border-radius:999px;font-size:14px;font-weight:500;color:var(--ink-2);white-space:nowrap;transition:background .3s var(--ease),color .3s}
.tabs [role=tab]:hover{color:var(--ink)}
.tabs [role=tab][aria-selected=true]{background:var(--ink);color:#fff}
.panel{padding-top:clamp(32px,4vw,56px)}
.panel[hidden]{display:none}
.panel.is-in .stage{animation:panelIn .6s var(--ease-out) both}
@keyframes panelIn{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:none}}
.stage{background:var(--soft);border-radius:4px;padding:clamp(28px,4vw,64px) clamp(16px,4vw,64px)}
.stage--phones{display:flex;justify-content:center;gap:clamp(20px,3vw,48px)}
.stage--one,.stage--browser,.stage--yt{display:grid;grid-template-columns:auto minmax(0,1fr);gap:clamp(32px,5vw,80px);align-items:center}
.stage--browser,.stage--yt{grid-template-columns:minmax(0,1.7fr) minmax(0,1fr)}
.stage__note{max-width:38ch}
.stage__note p{margin-top:14px;color:var(--ink-2);font-size:15.5px}
.device figcaption,.dsp figcaption,.yt>figcaption,.browser+figcaption{margin-top:14px;font-size:12.5px;color:var(--mute);text-align:center}
.spec{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;margin-top:22px}
.spec div{border-top:1px solid var(--line-2);padding-top:12px}
.spec dt{font-size:12px;color:var(--mute);margin-bottom:4px}
.spec dd{font-size:14px}
@media (max-width:1060px){
  .stage--phones{justify-content:flex-start;overflow-x:auto;scroll-snap-type:x mandatory;scrollbar-width:none;padding-inline:max(16px,calc(50% - 150px));-webkit-overflow-scrolling:touch}
  .stage--phones::-webkit-scrollbar{display:none}
  .stage--phones .device{scroll-snap-align:center}
}
@media (max-width:860px){
  .stage--one,.stage--browser,.stage--yt{grid-template-columns:1fr}
  .stage--one{justify-items:center}
  .stage__note{max-width:none}
  .spec{grid-template-columns:1fr 1fr}
}
@media (max-width:640px){ .stage{margin-inline:calc(var(--gutter)*-1);border-radius:0} }

/* phone frame */
.device{flex:none}
.phone{position:relative;width:300px;aspect-ratio:9/19.5;border-radius:46px;border:9px solid #111;background:#fff;overflow:hidden;box-shadow:0 30px 60px -30px rgba(0,0,0,.35),0 0 0 1px #2a2a2a;font-family:var(--ui);color:#000;isolation:isolate}
.phone::before{content:"";position:absolute;top:9px;left:50%;width:86px;height:25px;margin-left:-43px;border-radius:20px;background:#000;z-index:30}
.phone--dark{background:#000;color:#fff}
@media (max-width:360px){ .phone{width:272px} }
.sbar{position:relative;z-index:5;display:flex;justify-content:space-between;align-items:center;height:44px;padding:0 26px;font-size:13px;font-weight:600}
.sbar i{width:48px;height:11px;background:linear-gradient(90deg,#000 0 30%,transparent 30% 38%,#000 38% 62%,transparent 62% 70%,#000 70%);border-radius:2px;opacity:.9}
html[dir=rtl] .sbar{direction:ltr}

/* instagram feed */
.ig{font-size:13px;line-height:1.35}
.ig__top{display:flex;justify-content:space-between;align-items:center;padding:4px 12px 8px}
.ig__logo{font-family:"Newsreader",serif;font-style:italic;font-size:22px;letter-spacing:-.01em}
html[lang=he] .ig__logo{font-family:"Newsreader",serif}
.ig__icons{display:flex;gap:14px}
.ig__icons svg,.ig__actions svg{width:22px;height:22px;fill:none;stroke:#000;stroke-width:1.7;stroke-linejoin:round;stroke-linecap:round}
.ig__head{display:flex;align-items:center;gap:9px;padding:8px 10px}
.ig__head .av{width:30px;height:30px}
.ig__head b{display:block;font-size:13px;font-weight:600}
.ig__head small{display:block;font-size:11px;color:#555}
.dots{margin-inline-start:auto;font-size:10px;letter-spacing:1px}
.ig__media{position:relative;background:#eee}
.ar45{aspect-ratio:4/5}
.ig__media img:first-child{width:100%;height:100%;object-fit:cover}
.ig__wm{position:absolute;top:18px;left:50%;width:46%;transform:translateX(-50%);opacity:.95;filter:drop-shadow(0 1px 6px rgba(0,0,0,.35))}
.ig__cta{display:flex;justify-content:space-between;align-items:center;padding:10px 12px;border-bottom:1px solid #efefef;font-size:13px;font-weight:600;color:#000}
.ig__cta svg{width:16px;height:16px;fill:none;stroke:#000;stroke-width:2}
html[dir=rtl] .ig__cta svg,html[dir=rtl] .reel__cta svg{transform:scaleX(-1)}
.ig__actions{display:flex;gap:14px;padding:10px 12px 6px}
.ig__actions .end{margin-inline-start:auto}
.ig__cap{padding:0 12px;font-size:12.5px;line-height:1.4;display:-webkit-box;-webkit-line-clamp:4;-webkit-box-orient:vertical;overflow:hidden}

/* instagram story */
.story{position:absolute;inset:0;background:#000;outline:none}
.story__frames,.story__f{position:absolute;inset:0}
.story__f{opacity:0;transition:opacity .45s var(--ease)}
.story__f.is-on{opacity:1}
.story__f img{width:100%;height:100%;object-fit:cover}
.story__f::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.4) 0,transparent 24%,transparent 50%,rgba(0,0,0,.28) 66%,rgba(0,0,0,.6) 100%)}
.story__t{position:absolute;z-index:2;inset-inline:22px;bottom:108px;font-family:"Newsreader","Frank Ruhl Libre",serif;font-weight:300;font-size:27px;line-height:1.1;color:#fff;letter-spacing:-.01em;text-shadow:0 1px 16px rgba(0,0,0,.35)}
html[lang=he] .story__t{font-family:"Frank Ruhl Libre",serif;letter-spacing:0;line-height:1.2}
.story__f.is-on .story__t{animation:storyT .8s var(--ease-out) both .15s}
@keyframes storyT{from{opacity:0;transform:translateY(10px)}to{opacity:1;transform:none}}
.story__bars{position:absolute;z-index:6;top:44px;inset-inline:10px;display:flex;gap:4px}
.story__bars i{flex:1;height:2px;border-radius:2px;background:rgba(255,255,255,.4);overflow:hidden}
.story__bars b{display:block;height:100%;width:0;background:#fff}
.story__bars i.is-done b{width:100%}
.story__head{position:absolute;z-index:6;top:54px;inset-inline:12px;display:flex;align-items:center;gap:8px;font-size:12.5px}
.story__head .av{width:28px;height:28px;box-shadow:0 0 0 1px rgba(255,255,255,.4)}
.story__head small{opacity:.8;font-size:11px}
.story__head .x{margin-inline-start:auto;font-size:14px}
.story__wm{position:absolute;z-index:4;top:98px;left:50%;width:110px;transform:translateX(-50%);filter:drop-shadow(0 1px 6px rgba(0,0,0,.3))}
.story__cta{position:absolute;z-index:6;bottom:26px;left:50%;transform:translateX(-50%);display:flex;flex-direction:column;align-items:center;gap:2px;font-size:12px;font-weight:600}
.story__cta svg{width:18px;height:18px;fill:none;stroke:#fff;stroke-width:2.2}
.story__cta span{background:#fff;color:#000;padding:8px 18px;border-radius:999px;font-size:13px}
.story__tap{position:absolute;z-index:5;top:90px;bottom:80px;width:40%;cursor:pointer}
.story__tap--prev{inset-inline-start:0}
.story__tap--next{inset-inline-end:0}
.story__tap:focus-visible{outline:2px solid #fff;outline-offset:-4px}

/* reels */
.reel{position:absolute;inset:0;background:#111}
.reel video{width:100%;height:100%;object-fit:cover}
.reel::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.3) 0,transparent 16%,transparent 58%,rgba(0,0,0,.55) 100%);pointer-events:none}
.reel__top{position:absolute;z-index:2;top:46px;inset-inline:14px;display:flex;justify-content:space-between;font-size:17px}
.reel__top svg{width:24px;height:24px;fill:none;stroke:#fff;stroke-width:1.8}
.reel__rail{position:absolute;z-index:2;inset-inline-end:10px;bottom:120px;display:flex;flex-direction:column;gap:18px;align-items:center;font-size:11px}
.reel__rail svg{width:25px;height:25px;fill:none;stroke:#fff;stroke-width:1.8;stroke-linejoin:round}
.reel__foot{position:absolute;z-index:2;inset-inline:12px 56px;bottom:18px;font-size:12.5px}
.reel__who{display:flex;align-items:center;gap:8px;margin-bottom:6px}
.reel__who .av{width:28px;height:28px}
.reel__who small{opacity:.8;font-size:11px}
.reel__foot p{margin-bottom:10px;line-height:1.35}
.reel__cta{display:flex;justify-content:space-between;align-items:center;width:calc(100% + 44px);padding:9px 12px;border-radius:8px;background:rgba(255,255,255,.2);-webkit-backdrop-filter:blur(8px);backdrop-filter:blur(8px);font-weight:600}
.reel__cta svg{width:16px;height:16px;fill:none;stroke:#fff;stroke-width:2}

/* facebook */
.fb{font-size:13px;line-height:1.35;background:#fff}
.fb__top{padding:2px 14px 8px;border-bottom:1px solid #e4e6eb}
.fb__logo{font-family:"Helvetica Neue",Arial,sans-serif;font-weight:700;font-size:25px;letter-spacing:-.04em;color:#111}
.fb__head{display:flex;gap:9px;align-items:center;padding:12px 12px 8px}
.fb__head .av{width:36px;height:36px}
.fb__head b{display:block;font-size:13.5px}
.fb__head small{display:flex;align-items:center;gap:3px;font-size:11.5px;color:#65676b}
.fb__head small svg{width:11px;height:11px;fill:none;stroke:#65676b;stroke-width:1.2}
.fb__text{padding:0 12px 10px;font-size:13px}
.fb__car{display:flex;gap:8px;overflow-x:auto;padding:0 12px 12px;scroll-snap-type:x mandatory;scrollbar-width:none}
.fb__car::-webkit-scrollbar{display:none}
.fb__card{flex:none;width:224px;border:1px solid #e4e6eb;border-radius:8px;overflow:hidden;scroll-snap-align:start}
.fb__card img{width:100%;aspect-ratio:1;object-fit:cover}
.fb__cb{display:flex;align-items:center;justify-content:space-between;gap:8px;padding:9px 10px;background:#f7f8fa}
.fb__cb b{display:block;font-size:13px}
.fb__cb small{display:block;font-size:11.5px;color:#65676b}
.fb__btn{flex:none;background:#e4e6eb;border-radius:6px;padding:7px 10px;font-weight:600;font-size:12px}
.fb__acts{display:flex;justify-content:space-around;border-top:1px solid #e4e6eb;margin:0 12px;padding:10px 0;color:#65676b;font-weight:600;font-size:12.5px}

html[dir=rtl] .fb__acts{direction:rtl}
.fb__next{border-top:8px solid #f0f2f5;padding:12px}
.fb__nh{display:flex;gap:9px;align-items:center;margin-bottom:12px}
.fb__nh .c{width:36px;height:36px;border-radius:50%;background:#e9e9e9}
.fb__nh div{flex:1;display:grid;gap:6px}
.fb__nh div i{display:block;height:8px;border-radius:4px;background:#ececec;width:55%}
.fb__nh div i+i{width:32%}
.fb__next .img{display:block;height:160px;border-radius:4px;background:#efefef}
/* google search */
.browser{background:#fff;border-radius:10px;overflow:hidden;box-shadow:0 30px 60px -34px rgba(0,0,0,.3),0 0 0 1px var(--line);min-width:0}
.browser__chrome{display:flex;align-items:center;gap:7px;height:38px;padding:0 14px;background:#f1f1f1;border-bottom:1px solid var(--line)}
html[dir=rtl] .browser__chrome{direction:ltr}
.browser__chrome i{width:10px;height:10px;border-radius:50%;background:#d4d4d4}
.browser__url{margin-inline-start:14px;flex:1;max-width:340px;height:24px;border-radius:6px;background:#fff;font:12px/24px Arial,sans-serif;color:#666;padding-inline:10px;overflow:hidden;white-space:nowrap}
.serp{padding:22px clamp(16px,3vw,32px) 28px;font-family:Arial,"Heebo",sans-serif;color:#202124}
.serp__bar{display:flex;align-items:center;justify-content:space-between;gap:10px;max-width:560px;height:44px;border-radius:24px;padding-inline:20px;box-shadow:0 1px 6px rgba(32,33,36,.2);font-size:15px}
.serp__bar svg{width:20px;height:20px;fill:none;stroke:#5f6368;stroke-width:2}
.serp__q{overflow:hidden;white-space:nowrap;text-overflow:ellipsis}
.serp__tabs{display:flex;gap:22px;font-size:13px;color:#5f6368;margin:16px 0 20px;padding-inline:4px;border-bottom:1px solid #ebebeb}
.serp__tabs>*{padding-bottom:10px}
.serp__tabs b{color:#202124;font-weight:400;border-bottom:3px solid #202124}
.gad{max-width:600px}
.gad__spons{font-size:13px;font-weight:700;margin-bottom:10px}
.gad__src{display:flex;gap:10px;align-items:center}
.gad__src .av{width:28px;height:28px;box-shadow:0 0 0 1px #ddd}
.gad__src b{display:block;font-size:14px;font-weight:400}
.gad__src small{display:block;font-size:12px;color:#4d5156;direction:ltr;text-align:start}
html[dir=rtl] .gad__src small{text-align:end}
.gad__h{margin:6px 0 4px;font-family:Arial,"Heebo",sans-serif;font-weight:400;font-size:20px;line-height:1.3;color:#1a0dab}
.gad__d{font-size:14px;line-height:1.58;color:#4d5156}
.gad__links{display:grid;grid-template-columns:1fr 1fr;gap:12px 28px;margin-top:14px}
.gad__links b{display:block;font-weight:400;color:#1a0dab;font-size:15px}
.gad__links span{font-size:13px;color:#4d5156}
.serp__ghost{margin-top:30px;display:grid;gap:10px;max-width:600px}
.serp__ghost i{height:10px;border-radius:6px;background:#efefef}
.serp__ghost i:nth-child(1){width:35%}.serp__ghost i:nth-child(2){width:62%;height:14px}.serp__ghost i:nth-child(3){width:92%}.serp__ghost i:nth-child(4){width:30%;margin-top:14px}.serp__ghost i:nth-child(5){width:55%;height:14px}.serp__ghost i:nth-child(6){width:86%}
@media (max-width:520px){ .gad__links{grid-template-columns:1fr} .gad__h{font-size:18px} }

/* display / pmax */
.stage--display{display:grid;grid-template-columns:300px minmax(0,1fr);grid-template-areas:"rect disc" "lb lb";gap:clamp(28px,4vw,48px) clamp(28px,4vw,56px);align-items:start;justify-items:center}
.dsp--rect{grid-area:rect}.dsp--disc{grid-area:disc;width:100%;max-width:420px}.dsp--lb{grid-area:lb;width:100%;max-width:728px}
.rect{position:relative;width:300px;height:250px;display:grid;grid-template-columns:150px 150px;background:#fff;box-shadow:0 0 0 1px var(--line);font-family:var(--ui);overflow:hidden}
.rect>img{width:150px;height:250px;object-fit:cover}
.rect__b{display:flex;flex-direction:column;justify-content:space-between;padding:18px 14px 16px}
.rect__b img{width:118px}
.rect__b p{font-family:"Newsreader","Frank Ruhl Libre",serif;font-size:21px;line-height:1.12;font-weight:300}
html[lang=he] .rect__b p{font-family:"Frank Ruhl Libre",serif;line-height:1.2}
.rect__btn{align-self:flex-start;background:#0a0a0a;color:#fff;font-size:12px;font-weight:600;padding:8px 14px;border-radius:999px}
.adchoice{position:absolute;top:0;inset-inline-end:0;font:9px/1 Arial,sans-serif;color:#7a7a7a;background:#fff;padding:2px 4px}
.disc{background:#fff;border-radius:14px;overflow:hidden;box-shadow:0 20px 40px -26px rgba(0,0,0,.3),0 0 0 1px var(--line);font-family:var(--ui)}
.disc>img{width:100%;aspect-ratio:1.91;object-fit:cover}
.disc__b{padding:14px 16px 16px}
.disc__src{display:flex;align-items:center;gap:6px;font-size:12px;color:#5f6368}
.disc__src .av{width:20px;height:20px}
.disc__src .sep{opacity:.6}
.disc__h{margin:8px 0 12px;font-size:17px;line-height:1.3;color:#202124}
.disc__btn{display:inline-block;border:1px solid #d0d0d0;border-radius:999px;padding:7px 16px;font-size:13px;font-weight:500}
.lb{width:100%;aspect-ratio:728/90;display:grid;grid-template-columns:22% auto 1fr auto;align-items:center;gap:0 3%;background:#fff;box-shadow:0 0 0 1px var(--line);overflow:hidden;font-family:var(--ui);padding-inline-end:2.2%;container-type:inline-size}
.lb__img{width:100%;height:100%;object-fit:cover}
.lb__wm{width:17cqi;max-width:none}
.lb__t{font-family:"Newsreader","Frank Ruhl Libre",serif;font-weight:300;font-size:2.7cqi;line-height:1.15}
.lb .rect__btn{font-size:1.75cqi;padding:1.1cqi 2.2cqi}
@media (max-width:760px){ .stage--display{grid-template-columns:1fr;grid-template-areas:"rect" "disc" "lb"} }

/* youtube */
.yt{min-width:0}
.yt__player{position:relative;aspect-ratio:16/9;background:#000;border-radius:10px;overflow:hidden;font-family:Roboto,Arial,"Heebo",sans-serif;color:#fff}
.yt__player video{width:100%;height:100%;object-fit:cover}
.yt__badge{position:absolute;top:12px;inset-inline-start:12px;display:flex;gap:6px;align-items:center;font-size:12px;background:rgba(0,0,0,.55);padding:4px 8px;border-radius:4px}
.yt__cta{position:absolute;inset-inline-start:12px;bottom:18px;display:flex;align-items:center;gap:10px;background:rgba(0,0,0,.62);border-radius:8px;padding:8px 10px;max-width:calc(100% - 150px)}
.yt__cta .av{width:36px;height:36px}
.yt__cta b{display:block;font-size:13px}
.yt__cta small{display:block;font-size:11.5px;opacity:.8}
.yt__btn{margin-inline-start:6px;background:#3ea6ff;color:#0f0f0f;border-radius:18px;padding:8px 14px;font-size:13px;font-weight:600;white-space:nowrap}
.yt__skip{position:absolute;inset-inline-end:0;bottom:18px;min-width:104px;height:40px;padding-inline:14px;background:rgba(0,0,0,.72);border:1px solid rgba(255,255,255,.35);border-inline-end:0;color:#fff;font-size:14px;cursor:default}
.yt__skip:not([disabled]){cursor:pointer}
.yt__prog{position:absolute;inset-inline:0;bottom:0;height:4px;background:rgba(255,255,255,.25)}
.yt__prog span{display:block;height:100%;width:0;background:#ffcc00}
.yt__below{padding:12px 2px 0;font-family:Roboto,Arial,"Heebo",sans-serif}
.yt__title{font-size:16px;font-weight:600;color:#0f0f0f}
.yt__ch{font-size:13px;color:#606060}
@media (max-width:520px){ .yt__cta{padding:6px 8px;bottom:12px;max-width:calc(100% - 110px)} .yt__cta small,.yt__cta .av{display:none} .yt__btn{padding:6px 10px;font-size:12px} .yt__skip{min-width:80px;height:34px;bottom:12px;font-size:12.5px} }

/* ---------- audiences ---------- */
.segs{display:grid;grid-template-columns:repeat(4,1fr);gap:24px clamp(20px,2.4vw,32px);margin-top:clamp(40px,5vw,72px)}
.seg{display:flex;flex-direction:column;border-top:1px solid var(--ink);padding:18px 0 4px}
.seg__n{font-family:var(--serif);font-size:40px;line-height:1;font-weight:300;margin-bottom:26px}
.seg h3{font-size:17px;font-weight:600;margin-bottom:8px}
.seg>p:first-of-type{color:var(--ink-2);font-size:14.5px;margin-bottom:18px}
.seg__m,.seg__s{border-top:1px solid var(--line);padding-top:10px;margin-top:auto;font-size:14px}
.seg__s{margin-top:10px;display:flex;justify-content:space-between;align-items:baseline}
.seg__m span,.seg__s span{display:block;font-size:12px;color:var(--mute);margin-bottom:3px}
.seg__s b{font-family:var(--serif);font-weight:400;font-size:26px;line-height:1}
@media (max-width:1060px){ .segs{grid-template-columns:1fr 1fr} }
@media (max-width:560px){ .segs{grid-template-columns:1fr} }
.flow{margin-top:clamp(48px,6vw,88px);border-top:1px solid var(--ink);padding-top:22px}
.flow__head{display:flex;justify-content:space-between;align-items:end;gap:16px;flex-wrap:wrap;margin-bottom:26px}
.flow__t{font-size:15px;font-weight:500}
.flow__total{text-align:end}
.flow__total span{display:block;font-size:12px;color:var(--mute)}
.flow__total b{font-family:var(--serif);font-weight:300;font-size:clamp(34px,4vw,52px);line-height:1}
.flow__svg svg{width:100%;height:auto;overflow:visible}
.flow__svg text{font-family:var(--sans);fill:var(--ink)}
.flow__svg .t-sub{fill:var(--mute)}
.flow__svg .band{fill:var(--ink);opacity:.13;stroke:#fff;stroke-width:1;transition:opacity .3s var(--ease)}
.flow__svg .band.is-hot{opacity:.42}
.flow__svg .node{fill:var(--ink)}
.flow__svg .hit{fill:transparent;cursor:default}

/* ---------- results dashboard ---------- */
.res{background:var(--soft);margin-top:clamp(96px,12vw,176px);padding-bottom:clamp(96px,12vw,176px)}
.dash{margin-top:clamp(40px,5vw,64px);background:#fff;border:1px solid var(--line);border-radius:14px;padding:clamp(16px,2.4vw,28px);font-family:var(--sans)}
.dash__top{display:flex;align-items:center;gap:14px 20px;flex-wrap:wrap}
.dash__title{display:flex;align-items:center;gap:10px;margin-inline-end:auto}
.dash__title b{display:block;font-size:15px}
.dash__title small{display:block;font-size:12.5px;color:var(--mute)}
.demo-badge{font-size:12px;font-weight:500;border:1px dashed var(--line-2);border-radius:999px;padding:5px 12px;color:var(--ink-2)}
.seg-ctl{display:flex;background:var(--soft);border-radius:999px;padding:3px}
.seg-ctl button{height:32px;padding-inline:14px;border-radius:999px;font-size:13px;color:var(--ink-2);white-space:nowrap;transition:background .3s var(--ease),color .3s,box-shadow .3s}
.seg-ctl button[aria-pressed=true]{background:#fff;color:var(--ink);box-shadow:0 1px 3px rgba(0,0,0,.12)}
.kpis{display:grid;grid-template-columns:repeat(5,1fr);gap:0;margin-top:22px;border:1px solid var(--line);border-radius:10px;overflow:hidden}
.kpi{position:relative;text-align:start;padding:14px 16px 12px;border-inline-end:1px solid var(--line);transition:background .3s var(--ease)}
.kpi:last-child{border-inline-end:0}
.kpi:hover{background:#fafafa}
.kpi[aria-selected=true]{background:var(--ink);color:#fff}
.kpi__l{display:block;font-size:12.5px;color:var(--mute)}
.kpi[aria-selected=true] .kpi__l{color:#bdbdbd}
.kpi__v{display:block;font-size:clamp(20px,2vw,26px);font-weight:500;letter-spacing:-.01em;margin-top:4px;font-variant-numeric:tabular-nums}
.kpi__spark{display:block;margin-top:8px;width:100%;height:22px}
.kpi__spark path{fill:none;stroke:currentColor;stroke-width:1.3;opacity:.55}
@media (max-width:860px){
  .kpis{grid-template-columns:1fr 1fr}
  .kpi{border-bottom:1px solid var(--line)}
  .kpi:first-child{grid-column:1/-1;border-inline-end:0}
  .kpi:nth-child(2n+1):not(:first-child){border-inline-end:0}
  .kpi:nth-child(4),.kpi:nth-child(5){border-bottom:0}
}
.chart{margin-top:26px}
.chart__t{font-size:14px;font-weight:500;margin-bottom:10px}
.chart__svg{position:relative}
.chart__svg svg{width:100%;height:auto;overflow:visible}
.chart__svg text{font-family:var(--sans);font-size:11px;fill:var(--mute)}
.chart__svg .grid{stroke:var(--line);stroke-width:1}
.chart__svg .bar{fill:var(--ink);transition:opacity .25s}
.chart__svg .bar.is-dim{opacity:.25}
.chart__svg .ln{fill:none;stroke:var(--ink);stroke-width:2}
.chart__svg .ar{fill:var(--ink);opacity:.06}
.chart__svg .dot{fill:#fff;stroke:var(--ink);stroke-width:2}
.chart__svg .val{fill:var(--ink);font-weight:500}
.tip{position:absolute;pointer-events:none;background:var(--ink);color:#fff;font-size:12px;line-height:1.35;padding:7px 10px;border-radius:6px;white-space:nowrap;transform:translate(-50%,-110%);opacity:0;transition:opacity .15s}
.tip.is-on{opacity:1}
.tip b{display:block;font-size:13px}
.tbl-wrap{margin-top:26px;overflow-x:auto;-webkit-overflow-scrolling:touch}
.tbl{width:100%;min-width:640px;border-collapse:collapse;font-size:13.5px;font-variant-numeric:tabular-nums}
.tbl th{font-weight:500;font-size:12px;color:var(--mute);text-align:end;padding:10px 12px;border-bottom:1px solid var(--line)}
.tbl td{text-align:end;padding:12px;border-bottom:1px solid var(--line)}
.tbl th:first-child,.tbl td:first-child{text-align:start;padding-inline-start:0}
.tbl tr:last-child td{border-bottom:0}
.tbl tfoot td{font-weight:600;border-top:1px solid var(--ink)}
.tbl .sw{display:inline-block;width:8px;height:8px;border-radius:2px;background:var(--ink);margin-inline-end:8px;vertical-align:1px}
.dash__note{margin-top:18px;font-size:12.5px;color:var(--mute);max-width:80ch}

/* ---------- included ---------- */
.inc{padding-bottom:clamp(96px,12vw,176px)}
.inc__list{display:grid;grid-template-columns:repeat(3,1fr);gap:0 clamp(20px,3vw,40px);margin-top:clamp(40px,5vw,72px);counter-reset:inc}
.inc__list li{counter-increment:inc;display:flex;gap:16px;align-items:baseline;border-top:1px solid var(--line-2);padding:18px 0 22px;font-family:var(--serif);font-size:clamp(19px,1.7vw,24px);line-height:1.25}
.inc__list li::before{content:counter(inc,decimal-leading-zero);font-family:var(--sans);font-size:12px;color:var(--faint);font-variant-numeric:tabular-nums}
@media (max-width:600px){ .inc__list{grid-template-columns:1fr} }

/* ---------- footer ---------- */
.foot{background:var(--ink);color:#fff;padding-block:72px 120px}
.foot__in{display:grid;grid-template-columns:auto 1fr;gap:12px 56px;align-items:end}
.foot__by{grid-column:2}
.foot__lockup{width:180px;filter:invert(1)}
.foot__note{max-width:60ch;color:#a9a9a9;font-size:13.5px}
.foot__by{font-size:13px;color:#a9a9a9}
@media (max-width:760px){ .foot__in{grid-template-columns:1fr} .foot__by{grid-column:auto} .foot__lockup{margin-bottom:16px} }
.demo-tag{display:none}

/* ---------- motion start states ---------- */
.motion [data-rise]{opacity:0;transform:translateY(22px)}
.motion .hero__title .line>span{transform:translateY(105%)}
.motion .hero__frame{clip-path:inset(0 var(--gutter))}
.reduce .story__f,.reduce .panel.is-in .stage,.reduce .story__f.is-on .story__t{animation:none;transition:none}
@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.001ms!important;animation-iteration-count:1!important;transition-duration:.001ms!important}
}
@media (max-width:620px){ .flow__total{text-align:start} }

/* QA: on phones the channel table shows spend, bookings and ROAS only, so it fits without a cut-off scroll */
@media (max-width:600px){.tbl{min-width:0}.tbl :is(th,td):nth-child(3),.tbl :is(th,td):nth-child(4),.tbl :is(th,td):nth-child(5){display:none}.tbl th,.tbl td{padding-inline:8px}}

/* QA: a platform row that scrolls fades at its far edge, so a cut-off tab reads as more to scroll */
@media (max-width:600px){.tabs{-webkit-mask-image:linear-gradient(to right,#000 calc(100% - 28px),transparent);mask-image:linear-gradient(to right,#000 calc(100% - 28px),transparent)}html[dir=rtl] .tabs{-webkit-mask-image:linear-gradient(to left,#000 calc(100% - 28px),transparent);mask-image:linear-gradient(to left,#000 calc(100% - 28px),transparent)}}