Hôtel Marée, Tel Aviv · Launch campaign · 2026
A paid campaign for a hotel on the Tel Aviv beachfront promenade, built on the one thing every room shares: a balcony over the sea.
01The idea
The open balcony door and the sea beyond it run through every format, from a six-second bumper to a search ad.
Each picture shows a place guests will actually use: the suite, breakfast on the balcony, the rooftop pool, the beach, the spa.
Book direct on the hotel's site. No comparison sites in the way.
02Creative
A sea-view suite with the balcony doors open; a couple in hotel robes on the suite terrace above the beach; the couple at the glass edge of the rooftop pool at noon.
03Ads
Switch between the platforms. The ads follow the language of this page: Hebrew for the Israeli market, English for travellers abroad.
hotelmaree Every room faces the sea, and the beach is right below. Book direct and breakfast on the balcony is included.
hotelmareeSponsored
Every room faces the sea.
The pool is on the roof.
The lobby bar, at sunset.
hotelmareeSponsoredMorning to noon at Hôtel Marée, Tel Aviv.
Book nowA hotel on the Tel Aviv beachfront promenade. Every room and suite has a balcony over the sea, with a rooftop pool, a spa and a private beach below.
Three cards, three reasons to stay: the balcony, the rooftop pool, the spa. Each card links to its own page on the hotel's site, so the click lands where the picture was.
Sponsored
On the beachfront promenade, with a balcony over the sea in every room. Rooftop pool, spa and a private beach. Breakfast included when you book direct.
Keywords are grouped by intent: the hotel's name, “beachfront hotel Tel Aviv”, “sea view hotel Tel Aviv” and dates. Every headline says the one fact that matters: the rooms face the sea.
Every room faces the sea
Book now
Hôtel Marée·SponsoredA hotel on the Tel Aviv beachfront, every room facing the sea
Book now
A private beach below every balcony.
Book nowHôtel Marée — Facing the Sea
Sponsored · hotelmaree.com
The film opens on the suite and its open balcony door, so the point lands before the skip button appears. A six-second bumper cut runs to the same audience a week later.
04Audiences & budget
Israelis within 90 minutes' drive, booking one or two nights, Thursday to Saturday.
MessageA weekend by the sea without leaving the city.
Budget30%
Travellers from the UK, France and the US planning Tel Aviv, searching 30 to 90 days ahead.
MessageStay on the beach, in the middle of Tel Aviv.
Budget32%
Anniversaries, birthdays and proposals, 28 to 55.
MessageThe balcony, the rooftop pool, the spa.
Budget24%
Midweek stays for people with meetings in Tel Aviv.
MessageQuiet rooms, breakfast from seven.
Budget14%
Monthly media budget, by audience and channel
Total per month₪72,000
05Results
One dashboard for the hotel and for us: what was spent, who saw it, and how many rooms it booked.
ROAS is booking revenue divided by media spend. Bookings are direct bookings tracked on the hotel's booking engine.
06What's included